LAUGFS Holdings Ltd., a Sri Lankan organization headed by Mr. W.K.H. Wegapitiya that continually challenges itself, has planned to enter the highly competitive lubricant market which was ruled by an international giant, Caltex. The LAUGFS lubricant subsidiary was in need of a strong communication campaign to stand out among the competitors in the field. The lion, a key element of the mother brand and its direction “Power of Lanka†trickled
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